In marketing, the word “brand” gets thrown around a lot to the point of being intimidating. You’ll often hear of a leading brand, personal brand, and more. However, you shouldn’t let this confuse you about what it takes to build your brand or grow your brand presence on the market.
While there’s no denying that it takes a considerable amount of effort to build your brand, you don’t need a ton of cash to do so. There are creative ways to help you achieve this without breaking the bank. One of them entails using branded vinyl wraps for cornhole boards.
Yes, you have every right to be skeptical. But branded cornhole boards check every box in targeted marketing. The way the game is played makes these boards a perfect way to draw attention to your brand. Essentially, the game entails throwing a 1-pound bag of corn into a hole curved on the upper side of the board.
That fact that people spend the entire game session staring at the board is what makes it the perfect branding opportunity. Landing the corn bag on the board earns a point, while sending it through the hole earns you three points. You can be sure that people are quite motivated to keep an accurate score.
So, the players on each team, as well as the spectators, will spend the entire game period staring at your brand. That amounts to a win for your business in that everyone in attendance is now familiar with your brand. Brand recognition is the first in recruiting new customers to your products and services.
Cornhole games spell good times with friends
Buying is mostly an emotional process, and people tend to buy products they can associate with great feelings. Cornhole is a family-friendly event. There are no special rules or skills needed to play the game. That means everyone, as long as they can sling the one pounder, is welcome to play.
Rewarding your loyal customers with a branded cornhole board makes your brand part of their happy memories. In most cases, these other people live in the neighborhood as well. Associating your company and products with the good times they have when hanging out with family and friends increase the likelihood of buying your products.
Cornhole has a game face as well
The popularity of this game forced people to take it to the next level. Now there are cornhole leagues that go up to the national level. Getting some of this action can help grow your brand presence regionally. You can start by supplying your neighborhood teams with branded boards, then let them do the work for you. If you back a strong team, they will quickly progress up the ranks, taking your brand along with them for a ride. If their tossing skills hold up, they can earn you a spot on the news when their games air on national TV.
It’s easy to dismiss the idea of using cornhole boards as a branding arsenal. However, these boards help draw the attention of the players and spectators to your products.
