The beauty industry has come a long way from limiting the spectrum of beauty to an ideal look to an expanded version of it. Gone are the days when beauty was something people went to extra lengths to achieve the standard that society is selling to them. Now, it’s more common to see women and men of all colour, races, ethnicities, styles, gender identities, sizes, and looks on magazine covers, movies, advertisements, and all other forms of media.
Beauty is now more inclusive. Women can go make-up-free and sport body hair, but some would still feel more confident with make-up on and without body hair. They can get the treatments they need by choosing a professional laser hair removal technique suitable for them.
Men can be masculine, and some can sport an androgynous look. All of these are now accepted as realistic forms of beauty, and whether you adhere to the old standards or challenge that status quo, you will not be shamed for it. The world has become more welcoming to all kinds of beauty.
Because of these changes, the beauty industry has also developed new trends, products, and treatments to cater to the new generation of confident people.
Latest Beauty Trends
If you look at the beauty standards from the past, you’d see how different it is from today. Now, as these standards that the beauty industry has managed to gatekeep for the longest time are changing, the trends are also moving in the same direction. Check out some of these trends that you could include in your routine.
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Vegan beauty products
Veganism is a movement that is getting bigger every year. In fact, between 2004 and 2019, research has shown a 300% increase in people who have embraced a plant-based diet. This trend is more than a movement, but an act to also change the world and lower the carbon emission from meat consumption, hence the growing support for vegan products. Nowadays, even the biggest skincare and beauty brands have stepped up their game and catered to these audiences by releasing products that are 100% vegan.
The satisfying part of this trend is that your skincare routine is cruelty-free. So, whether you’re a meat-eater, a vegan, or someone transitioning to a plant-based diet, it would be cool for you to check out some vegan skincare and beauty products. These brands worth checking out are Nuria Beauty, Skyn Iceland, Acure, Plant Apothecary, Odacite, Youth to the People, and Pai. They have everything from face mists, face masks, eye peels, facial foam, and toners. Love the skin you’re in with harming another living being.
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Eco-friendly beauty products
Alongside veganism, sustainability is another movement that has gotten more popular during these last few years. It is an inevitable consequence of the worsening climate crisis, plastic pollution, and other environmental problems that have become more ubiquitous on the news and social media.
Because of the public’s increasing interest in sustainability, it’s now very common to see environment-friendly products. These are products in a container without much plastic and are either eco-friendly, recyclable, or biodegradable. The ingredients used in creating these products were also sustainable, meaning they didn’t come from any non-renewable sources and have lesser negative impacts on the environment.
Everyone has to do their part in ensuring the future of the world when climate crisis is a problem of the past, so you might as well do it while taking care of yourself. Big brands that have joined the organic and eco-friendly club include cocokind, Weleda, OSEA, True Botanicals, Herbivore Botanicals, and Juice Beauty. Being eco-friendly can also be a beauty statement.
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Inclusive beauty products
The new generation of beauty enthusiasts has criticized cosmetics companies for the darker shades of their make-up products — or the lack thereof. It’s like they only cater to lighter-skinned consumers and models. But as the controversy grew louder and more significant, many companies have begun to redesign their products. Many cosmetics brands are now more inclusive by creating products with more shades that cater to a wide range of skin tones.
Fenty Beauty, ColourPop, Lush, Dior, CoverGirl, Cover FX, Smashbox, Maybelline, Make Up For Ever, M.A.C., Lancome, and Estee Lauder are only some of the biggest cosmetics brands that have more than forty shades for their products. Now, you can feel more confident whatever skin tone you have.
Beauty Trends For A More Beautiful World
These trends are promising and reassuring that the world is moving in the right direction. The status quo of beauty has now changed into something more inclusive, eco-friendly, and cruelty-free. These are trends that are worth supporting.
