The beauty industry is growing fast with every passing day. If you own a salon and have been managing it for some time, you have probably seen the profitability of a beauty business. But if you find yourself asking how you can get more people through the doors, you are not alone; most people do.
The salon business needs a lot to remain relevant to clients; you have to keep up with the trends in fashion and beauty at all times. You have to lure potential customers in with exceptional services and products. With all the right methods, you will have your calendar full and a thriving business. Explore some of these tips to attract more clients.
1. Use Instagram
Don’t use your personal Instagram account as the official business account. You can post about the salon there but have a separate one for the business, and the same goes for Facebook. You have to understand that social media is a very noisy place, and everyone is doing it. When you see that you are repeating the same online marketing strategies all other salons are using, it’s time to switch it up.
Set up a place in your salon with good lighting where clients can take selfies after services. Sharing is everything in social media; it’s how you expand your audience. Post regularly and keep creating new content for your followers. Using a different account is the best because you can monitor what works for the clients and what doesn’t.
2. Google My Business
You must get your salon’s name on Google My Business. Search your business’s name on the search engine and see if you appear; if not, sign up right away. If your business already exists there, review the phone number, website, and hours to ensure they are correct. Make any necessary changes and ensure your potential clients get the correct information when they Google your salon.
You can sign up for free if you are not accessible, and remember the booking link is the most important information there. The link should be easily seen in case someone wants to book with you. Consider other online marketing strategies like search engine optimization to keep you easily accessible. Your website should be effective by being detailed, fast, and eye-catching.
3. Maintain High Standards of Hygiene
Hygiene will never be emphasized enough when running a beauty or wellness business. Clients are counting on you to provide hair, manicure, and pedicure services in a clean environment. There is no room for bacteria, germs, or mold; you have to go the extra mile to ensure that. Hiring professionals like commercial cleaners once in a while will go a long way.
Otherwise, you need to practice cleanliness every day and get all your staff on board. Wash your hands often and disinfect surfaces and all other areas that have to be kept spotless. Your image sometimes speaks for its self, what clients see when they walk in will make them come back again or not.
4. Engage the Locals
Most businesses ignore the immediate neighbors surrounding them and focus on clients far and wide. Even if the local people don’t come to your salon every day, they can help you spread the word. Being present means participating in community events like charities, attending parties you are invited to, and many other things.
When you are part of the community, you will always be the first choice before thinking of another salon because you are convenient. You can even partner with other businesses around you that target the same clients and help each other with marketing. When you are not in direct competition, it’s effortless to talk to your clients about the other businesses.
5. Offers and Rewards
Everyone likes free things, even when they are not free to an extent. Seduce your target market with great deals and offers they can’t resist. One mistake most people make is not going through all the logistics and practical steps before putting up advertisements.
Ensure that the deals you are giving will not bankrupt you or make you start giving out free services. You also need to come up with a rewards program for your loyal customers. It can be a loyalty card that earns them some services if they are consistent with their visits. Promote these offers and rewards both offline and online to reach everyone.
Arguably, retaining and growing the number of clients is the hardest part of a beauty business. But it’s very beneficial when you find the right way to do it in this social media era. You have to ensure you stand out from the rest both in the services you offer and marketing. It’s your unique touch that will make people keep coming back. Hire qualified beauticians to help you sell the best services.
